Track: IMAGINE: (Product & Innovation)

Duration: 45 min talk

Talk Level: Intermediate


Of all the words that are misused and abused in the Lean/Agile vocabulary, MVP is on top of that list. It turned from a great technique for customer discovery to mean ‘The crappiest thing we can get away with’. And that is a crying shame.

In this talk we cover:

Why building wrong MVPs is killing your company
What real MVPs are about
How your role is going to have to change

Bio of Erwin Van Der Koogh:

Erwin Van Der Koogh