Track: IMAGINE: (Product & Innovation)

Duration: 45 minute talk

Talk Level: Intermediate

Description: Speeding up Innovation at Scale

Transforming Maersk Line from a lumbering Elephant to an agile Tiger using Lean-Agile practices

Does your organisation treat I.T. like a factory, taking orders from “the business”?
Does your funding and approval process force you to work in large batches with commitment to fixed time, budget and scope?
Do your KPIs lead people to optimise for their role or department?
Do your legacy applications limit how fast your organisation can innovate?
Is your fuzzy front end full of queues, analysis paralysis and fighting for approval?
If you want to hear about how Maersk Line, the world’s largest container shipping company wrestled with and changed each of these, this session is for you!

Our journey starts with a revolutionary approach: A $60m mega-project to deliver a new customer facing website. Set up as a “startup” within the company, we attempted to implement and scale Scrum. You’ll learn what worked, what didn’t and what we learned along the way – and how it was ultimately seen as a huge failure in the eyes of senior management.

We then pivoted to take a more evolutionary approach. This time by tailoring and adapting a set of Lean-Agile practices that would fit our context and culture – and mostly focused on increasing end-to-end speed. We studied the whole system and selected 8 Lean-Agile practices that could scale up to the enterprise level and across the whole portfolio.

Bio of Özlem Yüce:

superman-game-rumorÖzlem works with teams to quickly develop products and services that truly delight customers.

With over 12 years experience working in e-commerce, software and product development, she has worked with everything from Fortune 500 behemoths to fast-growing Inc 5000 startups. Özlem has a degree in Economics and has lived in 7 different countries —including 5 years in Denmark working for Maersk.

Along the way, Özlem has engaged with all sorts of organisational cultures and has a passion for helping them learn and improve. Things she has written can be found on her website

Bio of Joshua Arnold:

superman-game-rumorJoshua has worked for the past decade with various organisations to improve their systems of innovation and software delivery. In particular, he has focused on the problem of prioritisation and portfolio management, aligning toward faster time-to-market.

Joshua recently co-authored an IEEE paper called “Black Swan Farming” on the use of Cost of Delay across a $100m p.a. portfolio at Maersk. He shares some thoughts on innovation and tilting the playing field at

Joshua is most happy when he is wearing a rubber suit, riding a moving wall of water.