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People that resist change naturally frustrate product owners and scrum masters. They create decision-making bottlenecks and cause adoption delays. However, resistance is also human communication. Resistance provides useful data – if its neurological and social root causes are understood. With this insight, resistance can be re-framed from delivery risk, to opportunity.

Learning Outcomes:

  • Understanding the social-neurological root causes of resistance, as informed by David Rock’s SCARF model.
  • Exploring where these root causes may manifest with different stakeholder types on change programmes.
  • A paradigm shift on resistance – why it is useful, if not essential in human interaction.
  • Rick Maurer’s three levels of resistance.
  • Identifying the three levels of resistance at different stages of the change programme life-cycle – and how to respond and adapt.

Join us for an evening of learning and new insights!

RSVP here

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